5.2x
blended ROAS
31%
repeat purchase rate (from 18%)
₹18L
monthly WhatsApp-attributed revenue
2,400
active subscriptions
The challenge
SpiceCart's ads converted first-time buyers but 82% never returned. Discounting was eroding margins and there was no systematic retention channel.
What we built
We rebuilt tracking end-to-end, restructured Meta and Google campaigns around profitable SKUs, and built WhatsApp lifecycle flows: post-purchase recipes, replenishment reminders timed to pack sizes, and a subscription nudge after the second order.
"KarmaTeQ treats our ad budget like their own money. The WhatsApp flows they built are now a quarter of our revenue."
More case studies
How Greenfield Academy digitised 2,400 students without a single day of chaos
A 25-year-old school moved from paper registers and three disconnected tools to one ERP — in five days, mid-term.
Pharmacy RetailMedPlus cut support load 71% with a WhatsApp AI agent
An AI agent that answers order, refill and store queries in three languages — with a safe human handoff for anything medical.
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