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D2C Food SpiceCart Foods

SpiceCart scaled to 5.2x ROAS with full-funnel automation

5.2x

blended ROAS

31%

repeat purchase rate (from 18%)

₹18L

monthly WhatsApp-attributed revenue

2,400

active subscriptions

The challenge

SpiceCart's ads converted first-time buyers but 82% never returned. Discounting was eroding margins and there was no systematic retention channel.

What we built

We rebuilt tracking end-to-end, restructured Meta and Google campaigns around profitable SKUs, and built WhatsApp lifecycle flows: post-purchase recipes, replenishment reminders timed to pack sizes, and a subscription nudge after the second order.

"KarmaTeQ treats our ad budget like their own money. The WhatsApp flows they built are now a quarter of our revenue."
— Nisha Gupta, Founder, SpiceCart Foods

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